Services
Business Coaching Services
We work with ambitious service business owners who
- Are frustrated because their sales have plateaued
- Are anxious because they cannot take home as much as they would like
- Deflated because they keep missing time with family or friends to meet deadlines
- Started their business with the hope of creating a life they wanted, but haven’t been able to create one for themselves.
To help them double their profits within 12 months with more time and freedom.
HOW DO WE DO THIS?
We audit your business across five business levers
- leads
- conversion
- frequency of sale
- average sale value
FranchiseFit Services - Network Growth Services
We work with founders to audit the franchise model they built, so their franchisees can perform at their best and the network can grow with confidence.
WHO WE WORK WITH
We work with founders whose franchise networks are struggling with
- Underperforming units are affecting the growth of the brand
- Margins are getting squeezed at the unit level
- Pleateaued unit-level performance
We help them build a franchise model with the intention of scaling and building a strong network.
ETHOS GLOBAL MARKETING Fractional CMO SERVICES
If a business needs senior marketing leadership, but aren’t ready to hire a full-time CMO, this is a practical middle ground. We work with your business on a fractional basis to help them set up strategy, build or lead your marketing team, and stay accountable for outcomes.
Here is how this works:
Understand
Before any strategy, I spend time getting to know your business. What are your offerings? Where is revenue coming from, what has been tried in marketing, what’s working, what isn’t, and where the team currently stands.
Build
Build with a clear picture in place. We sit down together to build strategy, prioritise the channels, and set up the systems your marketing needs to run properly. This includes positioning, messaging, and a 90-day execution plan. The focus is on getting the foundations right before scaling anything.
Lead
We stay in as your marketing lead, owning execution, managing the team or agencies, reviewing performance, and adjusting as the market responds. This is where strategy turns into actual actions.
THE PROCESS
Understand
We start by understanding the franchise model as it stands today. What’s working across units, what isn’t, where franchisees are struggling, and where the gaps.
Build
We work with the founder and the franchisee owner to refine the model — refining playbooks, systems, and support structures so franchisees have what they need to perform consistently.
Lead
We stay involved as the model rolls out, tracking unit-level performance, supporting the founder’s team, and adjusting the approach as the network responds.
Results I have Helped Create
FAQ
Frequently Asked Questions
The ideal business coach is someone who is not from the industry because she can then see the blindspots that people from the industry assume to be normal.
We look at your leads, conversions, Net profit, not just revenue. We look at margin, pricing, costs, and growth together. We understand which process of lever is not able to produce the results you may need. The combination of those is usually where the biggest gains are.
An agency handles execution. This is leadership wherein owning the strategy, managing the team, and being accountable for marketing performance across the board.
A short call is the easiest way to find out. If it’s not the right fit, I’ll say so.
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